Design Corps Branding a Tolkien New Year
My favorite book designers had a brainstorm. They said, “For many people, 2011 was not such a good year in so many ways . . . . But to be fair, 2011 was never marketed very well. People tend to see what they expect, and expectations have not been very high for a while. Perhaps a good brand identity would have helped. That is why for 2012 we thought we would start the year off right with a selection of possible branding options, things that some of us could be looking forward to, and which may help us all have better expectations.” (That’s John Wollinka and Dan van Loon of Design Corps, who obviously design other wonders in addition to books.)
Shown here is my favorite, “A Return to Middle Earth.” Enjoy the rest at Design Corps, “Branding a Brand New Year.” Happy 2012!
Image © John Wollinka and Dan van Loon of Design Corps. All rights reserved. Used without their permission; it’s a surprise.
Filmmaker Rick Stevenson vividly recalls certain observations he had in his childhood. (I LOVED his brilliant and candid introduction.) He was ambitious enough to follow over 60 children through 5000 days of their lives. This first documentary begins with six- and eight-year-old brothers. We watch as they outgrow their sibling upsets, become best friends, and grow into men. You have to suspect that being interviewed helps them live an examined, more fulfilling life.
This first one is dear to my heart because I’ve raised my sons in the same traditions, and because I’m raising sons in general, but I can’t wait to see the rest of these revealing and developing self-portraits. Storytelling means understanding our common humanity and our fascinating differences. It means being inspired by each other.
It’s a brilliant idea to borrow: capture your own growth and that of your young ones with a series of video interviews, perhaps as a birthday tradition. And it turns out that there’s even a private version of 5000 Days where you can upload video diaries as a time capsule, and later choose whether to submit them to the project.
The film will be available online for a little while here:
After that, you can find it here:
Here’s a sneak peek at a future project. Maybe you’ll be the angel to help complete it.
Text © Gwyn Nichols 2011. All rights reserved. WritersResort.com
Screenshot from BYU TV’s broadcast of Two Brothers