Founder Gwyn Nichols helps business leaders become thought leaders. As a sounding board, ghostwriter, co-author, developmental editor, and tech nerd, she applies years of writing, editing, and teaching experience, and two master’s degrees (English Language and Literature, plus a Master of Global Management from Thunderbird).
Purpose: Help change the world by helping leaders teach. Ben Franklin’s collection included, “Either write things worth reading, or do things worth writing.” Let’s do both.
Principles: Integrity, collaboration, beginner’s mind, honoring genius in others.
Process: Sometimes editing existing manuscripts. More often joining a project from the beginning: interviewing, recording and transcribing, then organizing and polishing. This method retains a client’s conversational style and elicits new ideas. As a sounding board, I am a catcher for champion pitchers, calling pitches (even finessing them into the strike zone), so you can win.
Collaborations: Business courses, workshops, books, online content, training manuals, case studies, press releases, proposals, newsletters, style guides, and surveys. Over 150 standard operating procedures. Software collaboration in several industries. Inspired a solution for the supplement industry’s greatest challenge, then consulted through development, beta-testing, configuration, implementation, and marketing of a user-friendly, industry-standard product.
How I got this way: Story-loving daughter of an industrial engineer, tech curious – touring factories, taking programming in high school, embracing digital collaboration.
Taught college courses in writing, research, critical thinking, presentation and digital skills.
Blended communications and digital skills in corporate, nonprofit, startup and academic environments.
Two master’s degrees: one in English Language and Literature, and a Master of Global Management from Thunderbird School of Global Management.
Relationships: Passionate about Thunderbird’s mission to create sustainable prosperity worldwide. Serving as Rotary and Thunderbird partnership chair. At Thunderbird, led a due diligence team, traveled to the Middle East, consulted with ten companies in Guatemala. Later tutored refugees and immigrants from the Middle East and Central America. Love connecting people who make a difference.
“I have more confidence. How is it that I have so much talent???”
“Gwyn Nichols is a delight to work with. Her belief in us and our project has propelled us forward. Her help in structuring the next phase of our research is invaluable. She is a constant source of good ideas and inspiration. You might think that you don’t need an editor until you have something written—but you would be wrong! Gwyn will fan that spark of an idea until it is a roaring fire.”
“This was pure magic! There’s no other word for it.”
“How inspiring to have some else understand us, even though she had never before read nor heard of what we had been trying to do.”
“Gwyn Nichols is a godsend—brilliant and a joy to work with. She’s not only an expert in her field, she’s also very prompt in her turnaround time, helping me meet my deadlines.”
“Gwyn Nichols is definitely an idea person! As a collaborator in our project’s research phase, she abounded with ideas for collecting useful information from our niche audience, and was willing to do the specialized research using survey tools. She accelerated us into action with her suggestions, motivating style, and fabulous follow-through. I have to say that her confidence in our capacity to actually complete our project makes me more optimistic that we will really get there! I’m so glad we found her!”
“Gwyn Nichols is just the bee’s knees! She’s such a positive, calming and professional influence! Not only did she take on my flaming deadline, Gwyn met it with grace, candor and a sense of support I thought could come only from those who have known me a long time.”
“Be prepared to learn about yourself in a safe, nurturing environment.”
“Gwyn was the perfect person at exactly the right time in my life. After she gave my book a thorough reading, she made a suggestion that put the entire text into a higher class. I have recommended Gwyn to other people who want to write a book and will continue to do so. Be forewarned—her energy is contagious!”