Advertising… The Worst Birthday Card Ever 8 Sep 201213 Oct 2012 I'm excited to be turning 50 soon, and my friends are celebrating early--even Aetna. They sent a card: "Happy Birthday!" it says, with fourteen lighted candles. It says "aetna" in…
Advertising… Friday Flick: Real Beauty 24 Jun 201125 Jun 2011 Even if you've seen this classic commercial, it's a great reminder that what we see in certain environments bears no resemblance to reality. It's also a reminder that some revisions…
Advertising… Friday Flick: Flashmob on Recycling 17 Jun 2011 Can you imagine if every gesture of conservation and kindness received such a welcome? Do it anyway.
Advertising… Your Brain on Ads 14 Jun 201114 Jun 2011 Take a therapist who trained her daughter to watch media, including ads, with critical attention. Now imagine this daughter, Maya Cueva--already a journalist while still a teenager--not only applying that…
Advertising… Friday Flick: A Darth Vader Short 4 Feb 20114 Feb 2011 Here's to the power of story! A company couldn't pay me for space on my blog, yet I'll spread this ad for nothing more than the smile it gave me,…
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